10 FREE Tools Every Social Media Marketer Must Use - Rohan Dhawan

10 FREE Tools Every Social Media Marketer Must Use

Are you a Social Media Marketer? In this blog post you will discover 10 FREE tools that you must use in order to make your life simpler and increase your results significantly. The resources you will find today are used by professional marketers every single day to generate $$ millions from their businesses. So what are you waiting for? Check them out –

1. Buffer

What if I tell you that it is no longer needed to sit in front of the computer and manually post content to your Social Media profiles each day? Buffer is a brilliant platform that allows you to schedule posts to multiple accounts like Facebook, Twitter, Pinterest, Google Plus, and Linkedin. It has become a widely used tool and you can watch this video to get started. The app also allows you to analyse the content that is getting the most amount of engagement by your followers. This feature is a huge benefit as it helps you determine what kind of content you should publish in future.

Bulk Buffer is an extension to the above mentioned tool and allows you to schedule posts in large volumes. Lets say that you are planning to go on a vacation for 1 week and cannot be bothered to post content daily. In this case, Bulk Buffer comes in handy as it allows you to upload CSV files containing hundreds of messages for free. These messages automatically get sent to your Buffer profile and makes your life easier as a Social Media Marketer.

2. Buzzsumo

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Buzzsumo is a fantastic tool that I use almost every day in my business. This application solves two important purposes –

  • You can find content that is being shared the most on Social Media according to time period (24 hours, 1 week, 1 month, 6 months and 1 year)
  • You can find the most popular content on your competitor’s website

To use this tool, go to Buzzsumo.com and enter the keyword related to your niche. You can also enter any domain name if you like. Once entered, click on go and various articles will show up along with the number of Social Media shares.

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You can categories these articles according to most shared, trending now, backlinks etc. Pick the content that is most relevant to your niche with the highest amount of Social data.

3. Tweepi

If you have already taken my Social Media Marketing course then you must be familiar with my approach to gain 1000s of followers on Twitter. Tweepi is a free tool that allows you to follow the followers of any account. This is a great approach to build a high authority profile on Twitter as the people you will be connecting with have already shown interest in your niche, and would love to follow you back. There are several other things that you can do with this app and is a must use for all Twitter marketers out there.

4. Canva

Are you tired of paying extravagant amount of money to Graphic designers for their services? Don’t worry because after the introduction of Canva, you will never require anyone else to create beautiful illustrations for you. This freemium tool allows you to create professional images with it’s easy to use interface. You can select the size according to your own needs as there are plenty of choices like presentation, Facebook post, Pinterest infographics etc. Follow these steps to create a new design on Canva –

  • Pick a template from the wide range of options available
  • Change the color and font size according to your own preference
  • Once done click the download button and you are good to go!

5. KingSumo

Do you know that headlines play a very important role in determining if a person would actually click on your post or not? KingSumo allows you to split test multiple headlines so that you can find out which one converts the best.

The headlines are randomly displayed to the visitors on your blog. A percentage figure is shown next to each title pointing out the conversion rate. After couple of impressions you would have enough data to determine which title performs the best. Cool right?

6. SimilarWeb

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SimilarWeb delivers insights about any website or application. If you are interested in knowing how much traffic your competitor’s website is generating then this tool is perfect for you. In order to access it, all you have to do is head over to their website and select if you want data about an app or website. If it is a website then simply enter any URL in the input field. Give it few seconds and you will have the exact amount of visitors that particular site generates each month. Other information such as website rank, engagement, traffic by countries, traffic by sources and a lot more would also show up.

7. Inkybee

Finding influencers in your niche is really important and Inkybee makes this job super SIMPLE for you. Before talking about this tool, let me explain why you need to know your niche leaders –

  • So that you can contact these individuals and ask them to promote your product/landing page for a certain fee. This way you won’t have to spend time and money finding the right buyers for your stuff as these people have already done it for you.
  • So that you can target these individuals while creating ads on platforms like Facebook ads or Google Adwords. In the targeting section, you can add these leaders as interests so that the ads get delivered to people who are connected to these leaders. This way you will be able to reach the right set of people without doing much research.

To get started with this tool, head over to their website and click on “start a free trial.” You don’t need to enter your credit card details or anything similar to use Inkybee. Once signed up, enter a keyword that belongs to your niche and you will see thousands of influencers dominating your industry. You can sort these individuals according to various factors like engagement, visibility and Moz Rank.

8. Tagboard

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Hashtags are a great method of finding individuals most interested in the product/service you are trying to sell. With the help of Tagboard you can search for any hashtag and it will display posts by people who used that particular tag recently either on Instagram or Twitter. You can connect with these people by simply Tweeting them or following them.

9. Edgar

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You must have heard that you need to be posting new content every day to keep your readers happy? This is not the same in Social Media as majority of the people who like your page DO NOT see the content that you post. This is because of Facebook’s Edge Rank algorithm that does not display your post to all your followers. According to me, the main reason for this is that Facebook is trying to promote their advertisement system by decreasing the organic reach of pages (I manage to reach 2 million people weekly using Facebook despite their algorithm. Learn how). Edgar puts your old content into various categories (Funny, News, Sports etc) and reposts content that gets the highest amount of engagement. Once the amount of content gets finished in a particular category, Edgar starts from the beginning. This way all your posts reach every single one of your follower without paying any money for ads.

10. Portent title-maker

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We have already covered the importance of a good title. Portent’s title-maker is a free tool that generates infinite amount of titles for any keyword that you pick. To access it, head over to their website and enter the keyword you are trying to target in the input field given. Once satisfied, click on the arrow button appearing next to the field and Portent will create awesome titles within seconds. You can click on the rotating icon if you are not satisfied with the title produced. It also brings up suggestions as to why you should use the title generated.

 

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Rohan Dhawan

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