My journey with Udemy™ began in early 2016 (worst time to start), when the platform had announced changes in it's pricing policy. This made several esteemed instructors give up hope and move on to other things. However, I decided to stay persistent and continue being an instructor on something that developed several millionaires in the past.
I tried everything to make it work and break-past my monthly earnings mark, but nothing seemed to work. I wrote regular promotional announcements offering cheap discounts on my courses ($10 or $20) to hope that it works. However, it felt like I was underselling my value tremendously. Like, why would I want to sell something that took me several weeks (or months) to create for the price of a burger meal? It ached me to see individuals with a lower quality course than me, sell it online on their own website for thousands of dollars.
My other attempts included writing blog posts, creating content videos, and sharing everything on Social Media. I admit that this did get attention, but it was still not enough to get me to where I wanted to. My last attempt included diversifying my courses to other websites like Skillshare and anything else that I could find online.
Nothing worked and I was in this overwhelming stage that I didn't know how to escape. The results of my attempts had put in a position where I was confused and exhausted. All I wanted to do was own a brand that people can remember and I can rightfully charge the best price for the value that I provide to my students.